Getting Massive Exposure for Your Property’s Listing

Your property is not going to sell for top dollar unless you’re exposing it to a large number of qualified buyers. You want as many people interested as possible. The more people who want to buy your home, the higher they drive up the price. We can help you achieve that. 

We use clever marketing plans that get maximum exposure for your listing. However, we don’t just want to throw your listing into a sea of similar listings. We use the principle of standing out, so we also focus on highlighting the unique and in-demand features of your property. If your house is not attracting attention, you could risk losing out on buyers in your market area. 

The traditional marketing strategy that most people use today is lacking essential elements. It fails to attract a lot of qualified buyers that will help get your home the right offer for the highest price. Unfortunately, this strategy is still used frequently because the average real estate agent does not have enough financial resources for effective marketing. 

We have enough resources to sell your house in the right way. We allocate a significant portion of our income into utilizing and running research-proven marketing strategies. We sell more homes than the average real estate agent, this means we have more money to invest in our marketing plans. When we put those plans into action, we give your home the exposure it needs to sell for top dollar.

The good news doesn’t stop there. You already know we have more resources that will lead to your home getting more exposure. We also have more knowledge of where to market your home so we can get you maximum exposure in the right places. 

Here are some important things we know about marketing homes:

• 90% of buyers look for a home on the internet. Unfortunately, there are too many real estate websites where your listing can get overlooked. 
• How to tap into the top five real estate websites. This means we can get the most amount of visitors led to our site and your home. We can easily attract buyers searching on Realtor.com, Yahoo!, Real Estate, Homes.com, Trulia and Zillow. 
• It is important to use professional photography when marketing your home. This is vital because your first showing is online and you want buyers to see high-quality pictures of your place.
• Professional copywriting strategies need to be used as well. You want to make sure the writing describing your property hits all the hot buttons. The right wording will make buyers want to check out your home. 
• The best ways to target buyers based on their lifestyle, occupations, family, school and safety/security needs.
• How to properly track the leads and prospects we get from your home. Once we get that information, we will report it to you in a useful, structured and meaningful way.

Internet Technology: Problems, Solutions & Benefits

Problem: A majority of U.S. households have internet access and they use the internet as a primary source to search for real estate listings. Buyers can easily browse through listings collecting information about properties for sale. The problem is that the online real estate competition is expansive. There are thousands of sites to sift through and they offer virtually unlimited home and property listings. A lot of real estate agents don’t have the time, tools or knowledge to use the internet as a sales tool. If your home is not listed properly, it can easily lose out on exposure. 

Solution: We are great at using the internet as a sales tool. We can do this because we have nurtured partnerships with the best and most effective real estate websites. Our partnership leads buyers from those websites to ours where it is easy to find your listing. 

Seller’s Benefits:

• Our real estate company does more than just post your listing. We give potential buyers access to market data and numerous free reports. This additional information entices people to check out our listings and it allows us to locate potential buyers for you specifically. 
• Your home will get a lot of internet exposure. Your property listing will be featured on 100’s of different websites. 
• When your listing features high-quality pictures accompanied by professional descriptions it captures more buyers’ attention. 

Buyer’s Benefits:

• Buyers want a lot of information before they consider buying a house. Our websites provide them with free and valuable information about properties for sale. 
• Buyers love our sites because our information gives them the information they crave without having to deal directly with agents. 

24 Hour Hotline / Texting Feature

Problem: Buyers want to see your house in person, so you need to have the appropriate marketing in place to get them the information they want. 52% of buyers who find homes they like online will drive by it to see it in person. Buyers will also drive by your home if it is in a neighborhood they like. These drive-by visits can create essential leads that you need. Unfortunately, a big problem can happen when potential buyers are trying to get more information during a drive-by visit. They approach your house and either cannot find a brochure box or it is empty. This is a negative point for sellers as it discourages buyers from further researching your listing.

Solution: We take marketing your home very seriously. When we start advertising your home, one of the first things we do is create a recorded message that describes your property in detail. This message is filled with professional advertising techniques that increase the buyer’s desire to see your home. Once they call the 800#, we collect their information and someone from our buyer specialist team is ready to call them back within five minutes. We also have a new exciting text feature available. Buyers can text a code to us and instantly get access to photos of your home. 

Quality Lead Conversion

We convert any leads we get as quickly as possible. Once the leads are converted, we turn them into legitimate buyer opportunities. 

Today’s real estate market is very different than it used to be. Buyers can easily access a tremendous amount of property information with a flick of the wrist and a click of a mouse. The time it takes to sift through the information can be overwhelming to today’s finicky buyer. They want quality information in a short amount of time. A recent survey found that real estate agents only have about 15 minutes to respond to a buyer’s request. If they don’t respond quickly enough, they are 21 times more likely to lose that customer’s business. 

We are well aware that customer’s inquiries need to be addressed as soon as possible. We have immediate response systems in place to get in touch with potential buyers. We can reach them in as little as 60 seconds, which is much shorter than the industry average of 16 hours. 

We know that many buyers do not have brand loyalty when it comes to the real estate industry. Therefore, we have equipped ourselves with the best buyer lead conversion, retention programs, technology and strategies that a real estate company can offer. Our efforts result in your home selling to a qualified buyer faster.

Breakdown of How We Respond and Convert Leads:

• Our immediate response system offers a live response in five minutes or less, 12 hours a day, seven days a week. 
• Our professionally trained sales team is held accountable and committed to responding to any buyer inquiries we receive. 
• We have a lead follow system that has placement on Google, Yahoo and Bing. This allows us to get a large amount of buyer lead traffic which we handle very efficiently. 
• Buyers become loyal to us. We provide such an exceptional experience for buyers that 30% of our clients come from referrals. 
• We’ve created a unique coming soon listing program. We start to create interest for your property while you’re still preparing to list it. 

How Our Leads Benefit Sellers:

• We bring a lot of qualified buyers into our family of clients. 
• Our expert lead coordinators are in constant contact with active buyers so they can show them listings that fit their future home wish lists. 
• Our excellent programs and services create a high amount of buyer loyalty. This means we have access to a high number of serious buyers waiting to look at your listing. 

<< Back to The 5 Proven Steps To Getting The Most Money For Your Home