Last updated September 2, 2026
Selling a home in Palm Beach County
You will work directly with the broker-owners — Gia Freer, our Broker of Record, and Grant Freer. Not a team, not a call center, and not an assistant who inherits your file after the listing appointment. Below is exactly how we price, prepare, market and track the sale of your home, and what our technology does that a sign in the yard cannot.
Start with the number
Gia works out what your home would realistically achieve today — by hand, from what has actually sold near you. No automated estimate, and nothing published online.
Get my home value or call/text 561-395-8418 · info@pbpre.com
Start with your actual question
Most sellers arrive with one specific question rather than a general interest in selling. These pages answer them directly.
- What is my home actually worth? — a written opinion of value prepared by hand from current BeachesMLS sales.
- What will it cost me to sell? — every line item, and why the national guides get this county wrong.
- How long will it take? — days on market from your own segment, not a citywide headline.
- It did not sell last time. Why? — what actually causes a listing to expire, and how it gets fixed.
- How do I prepare it? — what to spend money on before listing, and what to leave alone.
- Mine is a special situation. — an inherited or probate property, owing more than it is worth, or behind on the mortgage.
1. Price it against the truth, not against hope
We build a market analysis by hand from closed sales in your own neighborhood, then pressure-test it against what is currently competing with you and what buyers are actually paying against asking. Single-family and condominium figures are never blended, because they behave like two different markets. You get a considered opinion of value from a licensed broker — not a portal estimate, and never a number produced by AI.
2. Prepare it so the first week counts
The first ten days of a listing generate most of the serious showings, so nothing goes live half-finished. We advise on the repairs and presentation that genuinely move the price and the ones that do not, bring in professional photography, and hold the launch until the listing is ready to be seen — including the disclosures, condominium documents and estoppel timing that quietly delay closings later.
3. Market it actively, then track every single response
Waiting for buyers to arrive is not marketing. Your home goes into BeachesMLS and syndicates out to the major portals and hundreds of sites, and then the work starts: we contact the agents who have recently shown homes like yours, the agents who represent buyers in your price band, and our own buyer database. Every call and inquiry that comes back is logged in our own system, so nothing sits unanswered and nothing is lost.
What happens to your listing, and to every inquiry it produces
Your home
Professional photography, floor plan, full remarks, correct disclosures
BeachesMLS
The source every agent and portal reads, entered accurately the first time
Portals and hundreds of sites
Zillow, Realtor.com, Redfin, Homes.com and the wider syndication network — plus our own site, which we control
Every response, from any of them, arrives in one place
Calls and texts
The office line is answered, logged and attributed to your listing — day, night and weekends
Portal and web inquiries
Captured into our database the moment they land, with the source recorded
Showing requests
Pre-qualified before anyone walks through your home
Nothing waits for office hours, and nothing goes missing. You get the pattern behind the activity — how many inquiries, from where, what they asked, what they thought of the price — not just a showing count.
4. Report it honestly, every week
You hear from us weekly whether the news is good or not: showings, verbatim feedback, what has newly listed against you, what has sold and what it closed at. If the market is telling us the price is wrong, we will say so early, with the evidence, rather than let your listing quietly age.
5. Negotiate and close it
Gia handles the offers, the inspection and lender-review negotiation, and the follow-up on financing, title and closing details herself. Probate, estate and short-sale files carry extra steps — court authority, lender approval, association approvals — and those are the files we specialize in rather than avoid.
What it looks like when it works
Your home is priced against what actually sold, not what a neighbour hoped for. It gets its first week of full attention instead of leaking value over four months of reductions. You know every Friday exactly who came through and what they said. And you close on a number you did not have to talk yourself into.
What if I do not like how it is going?
You are not locked in. Every PBP listing carries two written guarantees, signed by the listing broker and by you.
Easy Exit Performance Guarantee. If you feel our service does not live up to what we promised, you can cancel the listing agreement at any time before an offer to purchase comes in, with no penalties and no obligations. All we ask is the chance to fix the problem first. Most listing agreements are something the agent can get out of and you cannot. Ours is not.
Up-Front Communication Guarantee. We call, email or text you every Friday of the listing period. If we miss a Friday, you can cancel the listing agreement at any time with no obligation to pay any fee or commission.
Both are one page, in plain English, and you sign them at the listing appointment.
Where our technology actually helps
Selling is a pricing problem, a marketing problem and a communication problem. We use AI on all three, and we are specific about where it stops: a licensed broker reviews everything a client or buyer sees, and no price, value opinion or market analysis is ever produced by AI.
- Smarter pricing from day one. We pair AI-enhanced market analysis with a hand-built Market analysis, so your list price is grounded in live data — not a hunch.
- Marketing that never sleeps. AI-powered tools help us create, optimize, and distribute your home's marketing — professional listing content, targeted exposure, and syndication to hundreds of real estate websites worldwide.
- Every call and inquiry tracked in our own database. Calls to the office, portal inquiries, web forms and showing requests are all captured in our own system and attributed to your listing, with the source recorded. That is how we can tell you where your buyers are genuinely coming from rather than guessing.
- Answered quickly, including nights and weekends. Our AI-assisted phone and messaging cover means a buyer or their agent gets a real response instead of voicemail, and the inquiry is in the system before we have even spoken to you about it.
- You're never left wondering. Automated updates keep you informed on showings, feedback, and market shifts throughout the entire listing — backed by regular personal calls from us.
Technology does the heavy lifting. The judgment calls — pricing strategy, negotiation, and getting you to the closing table — stay with Grant and Gia Freer, licensed broker-owners with 759 transactions closed and more than $201 million in volume.
Two ways to start, both free
Find out what your home is worth. Gia works the number out herself and sends it to you, usually the same day. Nothing is published online and there is no automated estimate.
Or just ask a question first. Whether that is timing, what to fix before listing, a probate file, or an underwater mortgage — call or text 561-395-8418, email info@pbpre.com, or send it in writing. A licensed broker answers, usually the same day.
Selling in difficult circumstances? We handle probate and inherited homes and short sales directly.
Your Blueprint to Home Selling Success
Free, no email required
Read the full Blueprint to Home Seller Success on this site, and the 94 things to do before you list. Both are readable in full, with nothing gated.
Read the seller blueprint · 94 things to do first
Want the number for your own home?
Gia works it out herself — no automated estimate. Start here, call or text 561-395-8418, or email info@pbpre.com.
About PBP Real Estate, LLC
PBP Real Estate, LLC is an independent, family-owned Florida real estate brokerage in Boca Raton, licensed as CQ1064615 and owned by broker Gia Freer and Grant Freer. Working directly with clients — no teams, no call centers — they have closed 759 transactions for buyers and sellers across South Florida, representing $201,574,127 in sales volume, and hold a 5.0-star average across 95 Google reviews. More about Grant & Gia Freer.
PBP Real Estate track record (verified)
| Transactions closed | 759 |
|---|---|
| Closed volume | $201,574,127 |
| Google rating | 5.0 out of 5 from 95 reviews |
| Florida brokerage license | CQ1064615 |
| Counties served | Palm Beach, Broward, Miami-Dade, Martin and St. Lucie counties, Florida |
| Specialties | probate and estate sales, short sales, waterfront and country-club homes |
| Who you work with | broker-owners Gia Freer and Grant Freer directly - no teams, no call centers |
How many homes has PBP Real Estate sold?
PBP Real Estate, LLC has closed 759 transactions for buyers and sellers across South Florida, representing $201,574,127 in sales volume.
How is PBP Real Estate rated?
PBP Real Estate holds a 5.0 out of 5 average from 95 Google reviews.
Who will I actually work with at PBP Real Estate?
You work directly with the broker-owners, Gia Freer (Florida broker, license CQ1064615) and Grant Freer. PBP Real Estate has no agent teams and no call centers.
Transaction figures are PBP Real Estate, LLC’s own closed record from the BeachesMLS production report through August 22, 2026. The Google rating is read from Google Business Profile at each site build; last checked September 5, 2026.
Selling in Palm Beach County: Questions and Answers
What does it cost to sell a house in Palm Beach County?
The agreed brokerage fee, documentary stamp tax on the deed at $0.70 per $100 of the sale price, owner's title insurance (customarily the seller's cost in Palm Beach County), recording fees, prorated property taxes and association dues, and any repairs you agree to after the buyer's inspection. We put the full written estimate in front of you before the home is listed rather than at the closing table, so the net figure you decide on is the net figure you sign for. Start with a written opinion of value through what is my home worth.
Who pays for owner's title insurance when I sell in Palm Beach County?
In Palm Beach County the seller customarily pays for the owner's title insurance policy. In Broward County the buyer customarily pays. It is a custom rather than a statute and it can be negotiated in the contract, but it is a real difference in your net proceeds and most national closing-cost guides get it wrong by treating South Florida as one market.
How long does it take to sell a home in Palm Beach County?
It depends far more on your price band and property type than on the county. Single-family homes and condominiums are behaving very differently right now, and condominium supply in several cities is running many months deep, so a citywide average is not a forecast for your address. We quote days on market from your own segment and building, not from a headline figure.
Should I price high and come down later?
No. Your strongest buyer traffic arrives in the first two weeks, and an overpriced listing spends that window teaching the market to wait. Price reductions then read as weakness, the listing accumulates days on market, and a financed buyer still has to satisfy their lender's own price review. Pricing to the evidence on day one is what produces competing offers.
Do I need to make repairs before I list?
Selectively. Fix the items that a buyer's inspector will flag and a lender will care about, and the cosmetic items that photograph badly. Beyond that, spending money on improvements a buyer may undo rarely returns the outlay. Florida also requires you to disclose known defects that materially affect value, so hiding a problem is not an option and disclosing it up front prevents a contract collapsing late.
What if my home was listed before and did not sell?
A listing that expired or was withdrawn is almost always a pricing, exposure or condition problem, and it is fixable. We start by re-establishing value from current closed sales and pending contracts, then rebuild the marketing rather than relisting the same package at the same number. If what you owe is more than the home will sell for, the conversation is different and our short sale page explains the options.
How should I handle multiple offers on my home?
Compare them on net proceeds and certainty, not just headline price: financing type and lender, deposit size and when it goes hard, inspection and financing periods, closing date, and any request for credits or repairs. Ask for best and final terms by a stated deadline, in writing, and keep every buyer informed of the process without disclosing the contents of competing offers. The strongest offer is frequently not the highest one.
Which improvements actually add value before selling in South Florida?
Roof condition and insurability, working air conditioning, closed permits, fresh neutral paint, lighting, and kitchen and bathroom updates that photograph well. Pools, elaborate landscaping and highly personal renovations rarely return their cost. If the money is limited, spend it on the items an inspector or insurer will raise, because those are what break contracts here.
When is the best time of year to list a home in Palm Beach County?
Buyer activity here builds through the winter season and peaks in the first months of the year, when seasonal residents and relocating buyers are in town. That is also when competing inventory is heaviest, so being ready before the season starts, rather than joining it late, is what wins. A well-prepared home priced correctly sells in any month; an unprepared one waits, whatever the calendar says.
Before you list
- Staging your home in five easy steps
- The 90-day seller forecast
- How we market a listing
- Our buying and selling guides
- Pre-market versus full-market listing: which sells for more
- What a seller net sheet is and how to read one
- How long it takes to sell a house in Palm Beach County
- Palm Beach versus Broward: two different sellers' markets
Where we list homes
We are one brokerage with one office in Boca Raton, and we list personally rather than through a team of associates, so our coverage is deliberately finite. These are the markets where we hold current BeachesMLS data, recent closings and local pricing evidence. Each page carries this month's figures for houses and condominiums separately.
Boca Raton · Delray Beach · Boynton Beach · West Palm Beach · Lake Worth Beach · Highland Beach · Wellington · Jupiter · Palm Beach Gardens · Palm Beach · Deerfield Beach · Pompano Beach
Selling somewhere else in Palm Beach, Broward, Martin or St. Lucie County? Tell us where — if the property is outside the area we cover properly, we will say so and refer you to a broker who does.
If your listing has already been on the market once without selling, start with expired and cancelled listings instead.
Selling in our own city? What it takes to sell a house in Boca Raton right now sets out the local timeline and what mispricing costs by time on market.
What it costs to sell here
Closing costs are set by county custom in Florida, not by statute, so the national articles are often wrong for this county. See what closing costs a seller pays in Palm Beach County and who pays for owner's title insurance here — the answer is the opposite in Broward.
If payments have fallen behind, start with your options if you are behind on your mortgage instead.
Selling in a specific situation in Palm Beach County, each with its own measured page: behind on the mortgage; liens or code violations; selling during a divorce; a vacant house; storm damage; delinquent property taxes; a rental with tenants.
Selling in a specific situation in Broward County, each with its own measured page: behind on the mortgage; liens or code violations; selling during a divorce; a vacant house; storm damage; delinquent property taxes; a rental with tenants.
A practical first step
Tell Gia what you are considering
Share the property and your timing. Gia will review it personally and tell you what information she needs before preparing a written opinion of value.
Questions and answers
What does it cost to sell a house in Palm Beach County?
The agreed brokerage fee, documentary stamp tax on the deed at $0.70 per $100 of the sale price, owner's title insurance (customarily the seller's cost in Palm Beach County), recording fees, prorated property taxes and association dues, and any repairs you agree to after the buyer's inspection. We put the full written estimate in front of you before the home is listed rather than at the closing table, so the net figure you decide on is the net figure you sign for. Start with a written opinion of value through what is my home worth.
Who pays for owner's title insurance when I sell in Palm Beach County?
In Palm Beach County the seller customarily pays for the owner's title insurance policy. In Broward County the buyer customarily pays. It is a custom rather than a statute and it can be negotiated in the contract, but it is a real difference in your net proceeds and most national closing-cost guides get it wrong by treating South Florida as one market.
How long does it take to sell a home in Palm Beach County?
It depends far more on your price band and property type than on the county. Single-family homes and condominiums are behaving very differently right now, and condominium supply in several cities is running many months deep, so a citywide average is not a forecast for your address. We quote days on market from your own segment and building, not from a headline figure.
Should I price high and come down later?
No. Your strongest buyer traffic arrives in the first two weeks, and an overpriced listing spends that window teaching the market to wait. Price reductions then read as weakness, the listing accumulates days on market, and a financed buyer still has to satisfy their lender's own price review. Pricing to the evidence on day one is what produces competing offers.
Do I need to make repairs before I list?
Selectively. Fix the items that a buyer's inspector will flag and a lender will care about, and the cosmetic items that photograph badly. Beyond that, spending money on improvements a buyer may undo rarely returns the outlay. Florida also requires you to disclose known defects that materially affect value, so hiding a problem is not an option and disclosing it up front prevents a contract collapsing late.
What if my home was listed before and did not sell?
A listing that expired or was withdrawn is almost always a pricing, exposure or condition problem, and it is fixable. We start by re-establishing value from current closed sales and pending contracts, then rebuild the marketing rather than relisting the same package at the same number. If what you owe is more than the home will sell for, the conversation is different and our short sale page explains the options.
How should I handle multiple offers on my home?
Compare them on net proceeds and certainty, not just headline price: financing type and lender, deposit size and when it goes hard, inspection and financing periods, closing date, and any request for credits or repairs. Ask for best and final terms by a stated deadline, in writing, and keep every buyer informed of the process without disclosing the contents of competing offers. The strongest offer is frequently not the highest one.
Which improvements actually add value before selling in South Florida?
Roof condition and insurability, working air conditioning, closed permits, fresh neutral paint, lighting, and kitchen and bathroom updates that photograph well. Pools, elaborate landscaping and highly personal renovations rarely return their cost. If the money is limited, spend it on the items an inspector or insurer will raise, because those are what break contracts here.
When is the best time of year to list a home in Palm Beach County?
Buyer activity here builds through the winter season and peaks in the first months of the year, when seasonal residents and relocating buyers are in town. That is also when competing inventory is heaviest, so being ready before the season starts, rather than joining it late, is what wins. A well-prepared home priced correctly sells in any month; an unprepared one waits, whatever the calendar says.
What sellers say about working with us
PBP Real Estate holds 95 Google reviews at an average of 5.0 out of 5. Every quote below is a verbatim excerpt from a public review on that profile, shortened only where marked.
After more than a year trying to sell my condo to no avail, here comes Gia and with her sincere persona and professionalism, she sold my condo within 3 weeks.
★★★★★ Rosa S. · Google review, February 2020
Gia and John from PBP Real Estate exceeded expectations in selling my mother's Delray Beach condo, which had previously failed to sell with another firm. Despite being in New York, I experienced excellent communication and responsiveness via phone, text, and email, making the remote process, including the closing, stress-free.
★★★★★ Robert S. · Google review, December 2024
I needed to sell my mothers home from out of state and Gia made the whole process very easy. She helped me getting the right people to get the house emptied and cleaned.
★★★★★ Roger D. · Google review, December 2024
Read all 95 reviews on Google or see more on our about page.