PBP Real Estate, LLC — South Florida

Sell Your South Florida Home
for Top Dollar — and on Your Terms.

Grant & Gia Freer — Broker/Owners of PBP Real Estate — combine deep local market knowledge with an aggressive, proactive marketing strategy that gets homes sold faster and for more money.

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A Personal Note from Grant & Gia

You Deserve More Than a Sign in the Yard.

Selling your home is one of the most significant financial decisions of your life — and we don't take that lightly. From the moment you trust us with your listing, our entire focus is on one outcome: putting the maximum amount of money in your pocket, in the shortest amount of time, with the fewest headaches possible.

Whether this is your first time selling or you are a seasoned real estate investor, you will find that we operate differently. While most agents list your home and wait, we go to work — every single day. We make the calls, we build the buzz, and we chase down every qualified buyer in South Florida until your home is under contract.

This package outlines the marketing strategy we have refined over years of successfully selling homes across South Florida. Inside, you will find a comprehensive, step-by-step plan — from pricing and professional photography to daily buyer outreach and negotiating the strongest possible offer on your behalf.

We are honored you are considering PBP Real Estate, and we are genuinely excited about the opportunity to earn your trust. We look forward to celebrating a successful closing with you — and to being your real estate partners for many years to come.

GG

Grant & Gia Freer

Broker/Owners, PBP Real Estate, LLC — South Florida

The PBP Difference

Active Marketing vs. Passive Marketing

Most agents list your home and then hope the right buyer comes along. We take a fundamentally different approach — one built on relentless daily action and direct buyer engagement.

⏱ Passive Marketing

List It and Hope

  • Put up a sign and wait for calls
  • Occasional open houses with no follow-up strategy
  • Newspaper ads that buyers no longer read
  • Generic MLS listing with no targeted outreach
  • Longer days on market, weaker negotiating position

⚡ Active Marketing — PBP Style

Chase Down Every Qualified Buyer

  • Daily outreach to 50–100 prospective buyers and agents
  • Direct contact with top buyer's agents who close deals now
  • Professional photography, virtual tours & targeted digital campaigns
  • Syndication to hundreds of real estate portals worldwide
  • Constant feedback, weekly updates, and expert negotiation

“ACTIVE — not passive — marketing… the difference in getting your home SOLD.”

Our Proven Process

Your Blueprint to Home Selling Success

Every item below is a real, committed action we take on your behalf — from day one through closing day.

01

Pricing & Positioning

Comparative Market Analysis (CMA)

We conduct a thorough, data-driven evaluation of your home alongside competing active, pending, and recently sold properties to establish where your home stands in today's market.

Strategic Competitive Pricing

We price your home with precision — not conservatively to sit, and not aggressively to chase away buyers. The right price attracts the greatest pool of qualified buyers and creates the competitive tension that drives up final sale price.

Salability Consultation & Home Prep Advice

Before your first showing, we walk through your home with a buyer's eyes. We suggest targeted improvements — from staging and curb appeal to minor repairs — that meaningfully increase perceived value and photograph beautifully.

02

Professional Marketing Assets

Professional Photography & Virtual Tour

We hire a professional real estate photographer to capture your home at its absolute best. Stunning photos and a compelling virtual tour are the foundation of every marketing piece — from the MLS to social media to luxury print brochures.

Multiple Listing Service (MLS) Submission

Your home is immediately and professionally submitted to the MLS — the primary database used by every real estate agent in South Florida — ensuring instant, broad exposure to all active buyer's agents.

Professional Yard Sign & Secure Lockbox

A polished, branded For Sale sign is placed on the property where appropriate, making a strong first impression on neighbors and drive-by prospects. A secure electronic lockbox enables convenient, monitored showings for agent-accompanied tours.

1-800 Call Capture Rider & Lead Tracking

A dedicated 1-800 call capture rider is attached to your sign, tracking every caller's number and inquiry. No interested buyer slips through the cracks — we follow up on every single lead, immediately.

03

Active Buyer Outreach & Daily Prospecting

Direct Outreach to Top Buyer's Agents

We personally contact the most active buyer's agents in the South Florida market — the ones who are actively working with qualified, motivated buyers right now — and position your home in front of them before it even hits their inbox.

Targeted Agent Email Campaigns

We send compelling, professionally crafted email campaigns about your listing to our extensive network of real estate agents throughout South Florida and beyond, keeping your home top-of-mind for every agent with an active buyer.

Follow-Up on Recent Showings of Similar Homes

We identify and personally contact every agent who has recently shown comparable homes nearby. Those buyers already know the area and price point — they are the most likely buyers for your home, and we go get them.

50–100 Daily Prospecting Contacts

We dedicate 3–4 hours every single day to prospecting — talking to 50–100 people including potential buyers, sellers, neighbors, and referral sources — specifically to find the right buyer for your home. This level of daily activity is what separates us from every other agent in the market.

Buyer Leads, Centers of Influence & Referral Network

We tap our entire database of buyer leads, past clients, and professional referral partners — attorneys, lenders, CPAs, financial planners — to spread the word about your home through trusted, high-quality channels.

Buyer Pre-Qualification

We pre-qualify all prospective buyers before they set foot in your home. You will never waste time on unqualified showings — only serious, financially capable buyers will ever tour your property.

04

Communication & Market Intelligence

Real-Time Market Updates

Real estate markets shift quickly — especially in South Florida. We keep you constantly informed of any relevant changes in the marketplace, new competing listings, price adjustments, and shifts in buyer demand so you can make informed decisions at every step.

Regular Showing Feedback & Weekly Check-Ins

After every showing, we gather detailed buyer and agent feedback and share it with you promptly. You will receive regular calls and written updates with honest assessments, actionable advice, and a clear picture of how your listing is performing — every week, without exception, until an offer is on the table.

05

Negotiation & Closing

Expert Offer Presentation & Negotiation

When offers come in, we represent you with skill and strategy. We analyze every offer, present them to you with our expert assessment, and negotiate aggressively on your behalf to secure the best possible price, terms, and timeline — not just any offer, the right offer.

Full Contract-to-Close Management

Once your contract is accepted, the real work of closing begins. We personally manage every step of the process — coordinating financing updates, title searches, inspections, repair negotiations, and all closing logistics — so you are never left wondering what happens next.

Your Check, Delivered at Closing

The entire process culminates in one moment: you receiving your proceeds at the closing table. We are with you every step of the way — from our first meeting to your final signature — and we don't consider our job done until that check is in your hands.

Global Reach, Local Expertise

Maximum Exposure. Worldwide.

Your South Florida home will be seen by buyers everywhere — from Brickell to Boston, from the Hamptons to Hong Kong. We syndicate your listing to hundreds of the world's leading real estate websites and international portals, so no qualified buyer ever misses your property.

300+

Real Estate Websites & Portals

50+

Countries Reached

24/7

Live Listing Visibility

Our Commitment to You

Zillow Realtor.com Trulia Homes.com Redfin HouseHunter ListHub Point2Homes Google Real Estate Yahoo Homes Wall Street Journal Homes + Hundreds More Worldwide

Ready to Make Your Move?

Let's Find Out What Your
South Florida Home Is Worth.

Your free, no-obligation home valuation is the first step toward a successful sale. Grant and Gia Freer will walk you through exactly what your home is worth in today's market, what it will take to sell it for top dollar, and how PBP Real Estate will get you there.

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Grant & Gia Freer — PBP Real Estate, LLC

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Brokerage

PBP Real Estate, LLC — South Florida

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Serving

All of South Florida

Free Seller Resource

Blueprint to Home Selling

Download or read our complete seller's guide below — everything you need to know about selling your home in South Florida, in one handy reference.

Blueprint-to-Home-Selling.pdf
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© 2025 PBP Real Estate, LLC — Grant & Gia Freer, Broker/Owners — South Florida

All information deemed reliable but not guaranteed. Equal Housing Opportunity.