Our Agents Rehearse the Expired-Listing Call With an AI Prospect Before They Dial a Homeowner
Key takeaways
- Ten minutes a day is the habit, and the tool tells each agent what to practice today based on their own recent calls.
- A new agent's first month follows a ramp with clear milestones, and they are listing-ready at the end.
- PBP Practice is for the hours between sessions, and its scorecards give the live sessions something specific to work on.
- Grant Freer is co-owner and Broker Associate of PBP Real Estate, LLC, licensed since 1997.
As reported by HousingWire, September 24, 2026: “This Florida brokerage built an AI prospect so agents can practice before the real call.”
Real estate agents practice on real people. The first time most agents deliver a listing presentation, a homeowner is sitting across the table deciding whether to trust them with the largest sale of their life. The first "we've already hired someone" they ever hear is a real one. We decided that was backwards, so we built a place to rehearse.
What PBP Practice is
PBP Practice is our own interactive AI training tool for prospecting, listing and buyer conversations, built by PBP for PBP agents at every skill level, from a brand-new licensee to a top producer sharpening one habit. An agent opens it in a desktop or phone browser, or dials a practice line from their cell between appointments. They pick what to practice, get a lead sheet exactly like the one they would have in real life, and the prospect picks up.
The prospect is built from our own material: the seller and buyer scripts, dialogues and objection handlers we have used for years in daily practice. It objects the way South Florida sellers object. "Do you think I can get 750?" "What's your commission?" "Our last agent was useless." "Is this an agent? You're the tenth call."
A different prospect every call
Every call brings a different name, home, price history, reason for moving, timeline, personality style and background. No two calls are alike, and nothing can be memorized around. Ten minutes a day is the habit, and the tool tells each agent what to practice today based on their own recent calls.
The thirteen conversations
Seller and buyer, in English or Spanish.
- Expired listing calls
- Older expired listings
- For-sale-by-owner calls
- Seller prequalification
- Buyer prequalification
- The price adjustment conversation
- Investor and cash-buyer callers
- The distressed homeowner and short sale call
- Absentee owners
- The pre-market objection
- The full listing presentation
- Listing presentation objection handlers
- Rapid-fire objection drills
What the feedback looks like
A scorecard, not a grade. After each call the agent sees what went well, what to work on, the single most valuable change for the next call, three concrete next-time items with the exact words to try, moments to rehearse, new ideas, and advanced technique options. Each agent also answers four quick questions once to learn their own default style, so the coaching can point out when that default clashed with the prospect's.
It covers the fundamentals we train every day: finding and using the seller's motivation, repeat and approve, listening without interrupting, one question at a time, reading and matching the prospect's personality style, tone and pace, closing for the appointment, and the transition into prequalification. Agents can listen back to their own call at any moment the feedback points to.
Gia Freer, our Broker of Record, reads the same scorecards. The coaching is hers. The platform makes sure the rehearsal happened and puts the call in front of both of them.
The thirty-day ramp
A new agent's first month follows a ramp with clear milestones, and they are listing-ready at the end. The ramp view shows what is done and what is left.
Practice against results
Gia and Grant see every agent's progress, practice consistency and results side by side, so coaching time goes where it matters. We built it because "practice more" is advice nobody can act on; "you practiced eight minutes last week and set one appointment" is.
What the platform does not do
It never speaks with a homeowner or a buyer. It does not produce a price, a range or an opinion of value for any property; that work is done by hand, by a broker, for a seller who asks. It does not write reviews or replace a coach. It is listed in our AI use policy as an internal training system, and the disclosure page at pbprealestate.com/ai-disclosure/ says what AI does and does not do at this brokerage.
For a homeowner, the practical result is simple: the agent who calls you back from PBP has already had this conversation many times, with a prospect who pushed back harder than you will. If you are weighing a sale, the same broker who reads those scorecards prepares our opinions of value by hand.
If you are a licensed Florida agent
Daily practice with two producing brokers, a private AI practice partner available any hour from any phone, and inbound seller inquiries from pages we own.
Grant Freer is co-owner and Broker Associate of PBP Real Estate, LLC, licensed since 1997. He built PBP Practice and the brokerage's website and data platform. PBP Real Estate, LLC, Florida brokerage license CQ1064615; Broker of Record Gia Freer, BK689801, licensed since 2000. 5.0 rating from 86 Google reviews as of September 17, 2026. AI drafted portions of this article under the author's direction; the author reviewed and approved every statement.
Questions agents ask
Does the AI prospect replace live role play with Gia and Grant?
No. Daily live practice continues. PBP Practice is for the hours between sessions, and its scorecards give the live sessions something specific to work on.
Can I use it from my phone?
Yes. Agents dial a practice line from their cell between appointments, or open it in a phone browser; a headset works. The desktop version suits the longer listing presentation drills.
Who sees my scorecards?
You, Gia and Grant. Team results feed a dashboard the brokers use for coaching. Scorecards are not shared outside the brokerage.
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