Press Release: Boca Raton Brokerage Builds Its Own AI Practice Partner So Agents Rehearse Before the Real Conversation

FOR IMMEDIATE RELEASE · BOCA RATON, Fla. · September 18, 2026

Boca Raton brokerage builds its own AI practice partner so agents rehearse seller and buyer conversations before the real one

Most real estate agents practice the conversations that decide whether a home gets listed on real homeowners. PBP Real Estate, LLC today announced PBP Practice, an interactive AI training tool built in-house for its agents. An agent practices a real prospecting, listing or buyer conversation with an AI prospect who talks back, then receives a structured scorecard with specific suggestions for the next call.

Agents use it from a desktop or phone browser, or by dialing a practice line from their cell between appointments. They choose what to practice, receive a lead sheet like the one they would hold in real life, and the prospect picks up. Every call brings a different prospect, with a different name, home, price history, reason for moving, timeline, personality style and background, so no two calls are alike and nothing can be memorized around. The tool tells each agent what to practice today, based on their own recent calls. Ten minutes a day is the habit.

Thirteen conversation types are available, built from the brokerage's own seller and buyer scripts, dialogues and objection handlers: expired listing calls, older expired listings, for-sale-by-owner calls, seller prequalification, buyer prequalification, the price adjustment conversation, investor and cash-buyer callers, the distressed homeowner and short sale call, absentee owners, the pre-market objection, the full listing presentation, listing presentation objection handlers and rapid-fire objection drills, in English or Spanish.

The feedback is a scorecard, not a grade: what went well, what to work on, the single most valuable change for the next call, three concrete next-time items with the exact words to try, moments to rehearse and advanced technique options. It covers the fundamentals the brokerage trains, from finding and using the seller's motivation to listening without interrupting, matching the prospect's personality style, and closing for the appointment. Agents can listen back to their own call at any moment the feedback points to.

"Nobody gets better at a listing presentation by watching a video. You get better by saying it out loud to someone who pushes back, then hearing what you actually said," said Gia Freer, Broker of Record and co-owner.

"We built it in-house so the prospect argues the way our sellers argue and the feedback is measured against our own standards," said Grant Freer, co-owner and Broker Associate, who built the platform. "The coaching still comes from a broker. The tool makes sure the rehearsal happened."

New agents follow a thirty-day ramp with clear milestones and are listing-ready at the end. The brokers see every agent's progress, practice consistency and results side by side, so coaching time goes where it matters.

PBP Practice is an internal tool for PBP agents. It does not speak with homeowners or buyers, and it does not produce prices or opinions of value. Details are published at pbprealestate.com/join/ and in the brokerage's article, how PBP Practice works.

Licensed Florida agents: how joining PBP works

About PBP Real Estate

PBP Real Estate, LLC is a Boca Raton residential brokerage serving Palm Beach, Broward, Miami-Dade, Martin and St. Lucie counties. Broker of Record Gia Freer (BK689801) has been licensed since 2000; co-owner Grant Freer has been licensed since 1997. The firm has closed 759 transactions representing more than $201.5 million in volume and holds a 5.0 rating from 86 Google reviews (as of September 17, 2026). Florida brokerage license CQ1064615. Verify these facts at pbprealestate.com/about/facts/.

Media contact

Grant Freer, PBP Real Estate, LLC · info@pbpre.com · (561) 395-8418 · pbprealestate.com/press/

Questions and Answers

What is PBP Practice?

An interactive AI training tool built in-house by PBP Real Estate for its agents. An agent practices a prospecting, listing or buyer conversation with an AI prospect who talks back, then receives a structured scorecard with specific suggestions for the next call.

Does PBP Practice speak with homeowners or buyers?

No. It is an internal training tool for PBP agents only. It does not contact consumers and it does not produce prices or opinions of value for any property.

Who can journalists contact?

Grant Freer, co-owner, at info@pbpre.com or (561) 395-8418. Gia Freer, Broker of Record (Florida license BK689801), is available for comment.